Josephine Wong

海の告白

Kam Fan Award 2018 - Student Gold

 

Role: Creative, Art Director, Copywriter, Editor, Animator

School: Technological and Higher Education Institute of Hong Kong

Client: 4As Network

Date: 2018  

Deliverable: Case Video, App, Print

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Idea: 海の告白

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Challenge

Even though the rate of depression is rising in HK, the issue hasn’t had an impactful campaign to support those suffering from it.

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Insights

Hong Kong is a fast-paced city
Most people don’t know how to handle stress properly and release negative emotions.
We realized that 
When they are under pressure,
cannot find a good way, find trust friends to talk, to solve their troubles

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Idea

Confession of the Sea
Hong Kong surrounded by sea
There have seashores nearby

Blue gives calm and relax
The sound of ocean waves can come down anxiety
Negative ions give a relaxing effect and calmly reflect

The campaign will set up a confession area and build an App for the public.

 

Encourage people to talk with others if you want
People can use the app, they can find someone who resonates immediately
Help people solve the problems instantly

We hope that when people are under pressure, they will not bury themselves
Take ta initiative to talk to others, and take a weight off your mind.

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​Credit：

Art Director: Josephine Wong

Copywriter: Josephine Wong

Editor: Josephine Wong

Animator: Josephine Wong

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