Josephine Wong
匯豐
現在，更值得期待
HSBC Credit Card Winter 2020
Couple Version
Family Version
Key Visual
Yee Wo Billboard
現在，更值得期待
HSBC Credit Card Winter 2020
Role: Creative, Art Director
Client: HSBC
Date: 2020 Dec
Deliverable: TVC(Youtube, Viu TV)
12 Sheet, Yee Wo Street Billboard, Bus Shelter, Bus Body
Newspaper, Digital banner, Facebook Carousell, Promo page, Branch Exterior Wall
Idea: Make every moment memorable
2020, a rare year,
But it seemed that it was over before it started.
At the beginning of the year, you had many big plans,
I hope to achieve this in this special year:
Travel, marriage, entrepreneurship, naked speech...
A pandemic disrupts everyone’s deployment.
Daily life is affected, just without their own original plan,
Work, return to school, meals, appointments,
Some people want to postpone the wedding,
Some people cannot celebrate their birthday...
Life needs to keep going, but the epidemic has not yet passed.
The future still has full of variables.
We cannot keep up with changes even if have a good plan
Although we cannot control and predict the future,
But what we can do is to hold on to the present.