Josephine Wong
PAss on the blessing
Adfest 2019 - Design Lotus
Case film
PRESENTATION BOARD
Pass on the Blessing
Adfest 2019 - Save the Children
Role: Creative, Art Director
Agency: J. WALTER THOMPSON HONG KONG, HONG KONG
Client: Save the Children
Date: 2019
Deliverable: Case Video, Red Pocket
Idea: Pass on the Blessing
Challenge
In keeping with Save The Children's tagline of 'A Little is a Lot’, we wanted a simple and effective way to help people donate money. Instead of big one-off donations, we believed smaller, more convenient transactions could make a bigger impact.
Inspiration
During Chinese New Year, people exchange red packets containing small amounts of money as a blessing for the year ahead, small gestures that go a long way for those in need.
Idea
A simple innovative design that allows you to instantly donate money with minimal effort. The letter doubles as a donation envelope that can go directly into any post box. By putting a simple creative twist on an age-old tradition, we gave people the opportunity to make a huge difference in the lives of the less fortunate.
Growth
This simple way to encourage donations paved the way for a new tradition of making charitable donations at Chinese New Year.
2019 ADFESTs
DESIGN LOTUS: Brand Collateral / Silver
DESIGN LOTUS: Low Budget Campaign / Silver
DESIGN LOTUS: Product Design (Consumer Products) / Silver
Credit：
COMPANY ENTERING : J. WALTER THOMPSON HONG KONG, HONG KONG
TITLE: PASS ON THE BLESSING
BRAND: SAVE THE CHILDREN
ADVERTISER : SAVE THE CHILDREN
AGENCY : J. WALTER THOMPSON HONG KONG, HONG KONG
EXECUTIVE CREATIVE DIRECTOR : CARLOS CAMACHO
CREATIVE DIRECTOR : JAM WU
COPYWRITER : KENNEX MA
ART DIRECTOR : WAI WONG / JOSEPHINE WONG
DESIGNER : WAI WONG
ACCOUNT DIRECTOR : SAMUEL YU
ACCOUNT MANAGER : TRACY LEUNG
AGENCY PRODUCER : JIMMY PONG
OTHER CREATIVE CREDITS : POCKY CHAU
EDITOR : POCKY CHAU
POST PRODUCER : POCKY CHAU
COLORIST : POCKY CHAU
VISUAL EFFECTS : POCKY CHAU
ANIMATOR : POCKY CHAU