Josephine Wong

#VansClinic

The Young Ones 2020 - Vans (Merit / Experiential)

The One Club 

 

Role: Creative, Art Director

School: Technological and Higher Education Institute of Hong Kong

Client: Vans

Catagory: Vans / Experiential

Date: 2020 May 

Deliverable: Presentation Video, Print, Pop Store

                     Instagram Post

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Idea: #VansClinic

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Problems

In their skater life, not only their body is getting hurt and stress-tested, but their shoes. Skate shoes are essential to them but these shoes are worn out fast, like really fast.

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Insights

Pro skaters often fix broken shoes to extend their lifespan but this is temporary and not stable even affecting their performance.

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Solution

The Vans Clinic will be set up in skateparks over the U.S. Providing different services for different clients. For those Vans users but not Pro Classics, we will provide the repairing services to their broken shoes with Pro classics materials such as DURACAP, etc. Create an opportunity for them to find out the upgraded parts. No worries, if your shoes are from other brands. The doctor will offer you a referral letter, with a letter. They can purchase the Pro Classics series with 10%off. And for the Pro classics users, we will provide a 3-months free maintenance plan. Fix their pro classics shoes with no charges.

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Credits:

Art Director: Wong Wing Sze, Josephine

Art Director: Cheung Hoi Tung, Jasmine

Art Director: Wong Lok Tin, Nicholas

Copywriter: Cheng Long Fung, Matthew

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